Gartner X
Create a holistic SasS Application that will channel Gartner’s wealth of knowledge is smart and tactical ways to help customers make software buying decisions better and faster then before.
Client
Gartner
Team
Zainab Rupawalla
Lead Product Designer & Brand Design
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Visionary / Scott Albro
Product Lead / Neil Caron
VP of Design / Ciarda Hendorson
UX Design / Blake Hinton
This was Gartner’s first SaaS application and I came on board to build the brand identity and the visual design system along with being an advocate for user-centered design across all phases of the product development.
The challenge for buyers
Follow the process recommended by Gartner. Many teams have their own process and adapting to a new process is time-consuming.
Showing stakeholder research to back their decision for
Challenge for Gartner
Ensuring that users are aware that the process recommendations, requirements lists, and vendor information come from Gartner research. This will give the application credibility and may encourage users to follow said recommendations more closely.
Client retention and converting users to a paid subscription.
